The art and science used by logo designers to create an emblem by which the organization can easily be recognized by the impact of usage of the emblem for its letterhead, advertising material, and signs.
What is a Logo?
A Logo is an emblem or device, graphic mark or sign commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. A LOGO is a symbol that represents the identity of a company or any other entity.
What are logos made up of?
Logo Designs are either purely graphic and utilize symbols or images or are made up of the name of the organization.
There are many corporations, products, brands, services, agencies and other entities using an icon or sign or a symbo or a combination of sign and symbol as a Logo.
What is important while designing a Logo?
There are several factors that logo designers have to keep in mind while designing a logo, some of the major ones are listed below:
Design (shape, size, layout)
Clarity of message delivered
What are the general types of Logo designs?
Logos designs can be classified into 4 different broad types:
Wordmark Logo Design: This type of logo design usually uses text, typeface and different font treatments to represent a company identity/ brand. The complete name of the brand is its logo.
Lettermark logo design: This logo designing technique utilizes fonts and texts to highlight the INITIALS of the brand name to create logos.
Brandmark logo Design: This type of logo designing involves using a strong symbol or graphic elemnt to represent the product of service the brand is engaged in.
Iconic logo design: This type of logo designing involves seamlessly blending wordmark and brand mark logo designing process, to create a logo that has both fontal and symbolic elements.